‘Stay Curious’
Citroën C4 Cactus design redefines our expectations of a car for the 21st century. From the unique air bumps on the doors to the body shape, touch drive interface and panoramic sunroof, it arouses curiosity and further inspection. I created interactive banners aimed to reinforce the curiosity concept in a fun way. I also drew scamps and designed the UI/Visual.
MPU – 300×250 Storyboard
Skyscraper – 160×600 Storyboard.
Launch Campaign – Phase 02
HPTO – Billboard and MPU work together in this creativity. The MPU works as magnifier while the user moves the cursor on the Billboard.
Double MPU design Storyboard.
Double MPU design Storyboard.
Billboard interactive.
A series of mini interactive tasks to engage and push the audience to play with the car.
POKE.
SWITCH.
WIND UP.
SPIN.
COLOUR.
HPTO – Mini WebSite
Show the car’s key features was the client goal. I’ve chosen animated clickable hotspots on the car’s picture, to drive the audience to discover more information.
Reinforcement Campaign – Creativity
Double MPU – Chisel idea – storyboards.
Double MPU – Peel Back idea – storyboards.
HPTO Mini WebSite – Judges Table idea – scamps.
HPTO Billboard and MPU
Idea01: Moving the cursor on the billboard to see the blueprint in the MPU.
Idea02: Moving the cursor on the gear in the MPU to stop the car spinning in the bilboard.
HPTO Billboard and MPU – Idea03: using the remote controller in the MPU to move the car in the bilboard.
Leaderboard – Scratch Idea
Billboard – Puzzle Idea
Billboard – Switch On Idea
Reinforcement Campaign – Master Designs
Double MPU – Peel Back
HPTO MiniWebsite expandable – Judges Table.
Leader Board – Scratch.
Billboard – Puzzle.
HPTO – Interactive Billboard and Skins – Judges Table.
